Wednesday, October 14, 2009

Beta testing

The RNC's new website has been an endless source of amusement. My favorite fail of the day was this one from Josh Marshall. True story. Under GOP Heroes or some such sub-heading rechristened Reagan as "Ronaldus Magnus" on his bio page. I read somewhere that Rushblo uses that term of endearment about Ronnie quite often. Also heard that they've since taken out the reference.

The site is now prominently labeled as being in beta. Thinking they might have wanted to test it in house for just a little bit longer before releasing it to the general public. On the other hand the failures are getting no end of attention, where a smooth rollout probably would have been more or less ignored.

We laugh, but in a way, it's marketing genius. Playing dumb draws the sort of leftwing mockery that solidifies the loyalty of their faithful. On some level the mockery brings their message to their target audience better than they can themselves.

[More posts daily at The Detroit News]

Labels: , ,

Bookmark and Share


Blogger Ruth said...

A country sort of produce store just out on the edge of Georgetown (D.C.) used to put up deliberately misspelled signs to get people into the store to correct them. Hmmm, wonder if that's the 'reasoning' behind running McAyn and Palin?

3:01:00 PM  
Blogger Libby Spencer said...

You're the first person to give that theory credibility Ruth. Thanks. Mostly people have told me I'm giving them too much credit.

But I've been thinking for a long time that even though they're pandering to the stupid, the people running these things are not really stupid people. It begins to feel deliberate. At some point you have to ask, or at least I wonder, why ARE they doing this?

10:11:00 PM  

Post a Comment

<< Home